今天下午，小米科技創(chuàng)始人、董事長兼CEO雷軍在小米手機(jī)業(yè)務(wù)誓師大會上發(fā)表演講，明確指出，今年二季度，小米手機(jī)出貨2316萬臺，環(huán)比增長70%，小米經(jīng)過兩年的調(diào)整，重新恢復(fù)高速增長!

　　雷軍將小米手機(jī)銷量逆轉(zhuǎn)歸功于三個(gè)方面，分別是：1、始終堅(jiān)持技術(shù)創(chuàng)新，以用戶為中心推動精細(xì)化管理。2、新零售模式升級，線上線下成功聯(lián)動。3、三年投入終見成效，國際業(yè)務(wù)爆發(fā)成長。

　　雷軍在演講最后還表示，明年小米手機(jī)的出貨量將突破一億臺!

　　以下為雷軍內(nèi)部講話全文：

　　小米同學(xué)們，大家好!

　　今天下午，公司舉辦了手機(jī)業(yè)務(wù)誓師大會，我在會上發(fā)布了一個(gè)好消息：第二季度手機(jī)出貨量 2316萬臺，環(huán)比增長70%，創(chuàng)造了我們季度手機(jī)出貨量的新紀(jì)錄，這意味著經(jīng)過兩年的調(diào)整，小米重新恢復(fù)高速增長!

　　這是小米發(fā)展史上意義非凡的重大勝利!世界上沒有任何一家手機(jī)公司，銷量下滑之后能夠成功逆轉(zhuǎn)，除了小米!我們?yōu)槭裁茨軌蚰孓D(zhuǎn)?

　　一、始終堅(jiān)持技術(shù)創(chuàng)新，以用戶為中心推動精細(xì)化管理

　　過去幾年，我們持續(xù)加大了研發(fā)投入，碩果累累。二月發(fā)布的澎湃S1芯片，突破了手機(jī)芯片核心技術(shù)。我們還在相機(jī)、屏幕、電池等幾個(gè)核心器件方向上不斷死磕，也獲得了不少成績，四月發(fā)布的小米6光學(xué)變焦雙攝的出色拍照效果，五月發(fā)布的小米Max 2長達(dá)31天插卡待機(jī)的續(xù)航表現(xiàn)，這都是我們技術(shù)實(shí)力的體現(xiàn)。我們?nèi)ツ暝谌蛏暾埩?071項(xiàng)發(fā)明專利，獲得了2895項(xiàng)專利授權(quán)(其中一半是國際發(fā)明專利)。

　　今年年初，我親自牽頭質(zhì)量委員會，經(jīng)過十多次專項(xiàng)會議的討論，制定了翔實(shí)的質(zhì)量行動綱要，并組建質(zhì)量辦公室專門督辦!我們的目標(biāo)是用品質(zhì)的鐵拳贏得市場!

　　過去一年多的銷量不理想，主要是兩次長達(dá)幾個(gè)月的嚴(yán)重缺貨。這是小米創(chuàng)業(yè)以來最嚴(yán)峻的挑戰(zhàn)，也是我們補(bǔ)課的重點(diǎn)。第二季度出貨量證明了我們的交付能力在逐步提高。

　　二、新零售模式升級，線上線下成功聯(lián)動

　　小米作為一家互聯(lián)網(wǎng)公司，電商是我們的立身之本。在線上，我們持續(xù)改善小米商城的購物體驗(yàn)，同時(shí)重視和其他平臺合作，比如說，今年618，我們在天貓、京東、蘇寧三平臺都拿下手機(jī)銷量冠軍。

　　在線下渠道建設(shè)方面，截至7月7日，小米之家全國開店的數(shù)量已達(dá)123家，而且開一家，火一家，坪效在業(yè)內(nèi)遙遙領(lǐng)先。7月8日當(dāng)日，預(yù)計(jì)再開14家店!

　　三、三年投入終見成效，國際業(yè)務(wù)爆發(fā)成長

　　經(jīng)過三年堅(jiān)決投入和不懈努力，今年捷報(bào)頻傳，這是小米國際化業(yè)務(wù)全面爆發(fā)的元年。

　　印度市場表現(xiàn)尤其突出，今年上半年我們的業(yè)績同比增長328% ，市場份額已經(jīng)排名第二，小米品牌成了印度最受歡迎的手機(jī)品牌，紅米Note4X成為當(dāng)?shù)刈顣充N的手機(jī)。同時(shí)，我們在印度尼西亞、俄羅斯、烏克蘭等國家都取得了優(yōu)異的成績。

　　角逐國際市場，是智能手機(jī)崛起、三四線市場換機(jī)潮之后，中國手機(jī)行業(yè)的第三波風(fēng)口。抓住這波新風(fēng)口，也是小米真正走向全球科技行業(yè)舞臺的開端。

　　我們?yōu)槭裁茨軌蚰孓D(zhuǎn)?本質(zhì)上是小米模式和小米價(jià)值觀的勝利!

　　小米創(chuàng)辦七年來，無論是早期震驚世界的超高速發(fā)展，還是經(jīng)歷戰(zhàn)略調(diào)整后的再度崛起，都充分證明了小米模式強(qiáng)大的生命力。

　　只要我們始終堅(jiān)持和用戶交朋友，始終堅(jiān)持做感動人心、價(jià)格厚道的好產(chǎn)品，始終堅(jiān)持“真誠與熱愛”的價(jià)值觀，必然能贏得用戶，贏得市場!

　　今天的成績來之不易，感謝米粉們長久以來給予我們寶貴的信任和認(rèn)可，感謝所有合作伙伴們的鼎力襄助，更要感謝小米13000多名員工的浴血奮戰(zhàn)，以及員工家屬們的理解與支持!

　　手機(jī)市場的競爭依然慘烈，我們的征途才剛剛開始，要想保持持續(xù)的增長，我們必須始終堅(jiān)持小米價(jià)值觀，不斷加大技術(shù)創(chuàng)新的力度。要讓工程師們大膽去想，放手去做，對于探索，我們不設(shè)邊界，對于投入，我們不設(shè)上限。未來一年，我們在手機(jī)業(yè)務(wù)上還需要招募上千名研發(fā)人才，進(jìn)一步壯大創(chuàng)新力量。

　　年初，我就告訴大家，最壞的時(shí)候已經(jīng)過去了，并定了一個(gè)“小目標(biāo)”，銷售破千億。目前看來，今年實(shí)現(xiàn)的把握很大。小米的新篇章才剛剛揭幕，已經(jīng)預(yù)示了風(fēng)光無限的未來。我們的征途是星辰大海!

　　現(xiàn)在，我們再加一個(gè)“小目標(biāo)”：明年手機(jī)出貨量破一億臺!

　　雷軍

　　2017.7.7

　　Xiaomi achieves record high quarterly smartphone shipments

　　Dear Xiaomi colleagues,

　　I was pleased to announce a breakthrough achievement at today’s smartphone all-hands meeting: we shipped 23.16 million smartphones in Q2 2017, an increase of 70% from the previous quarter, marking a record high for Xiaomi’s quarterly smartphone shipments. This achievement signifies a major inflection point in our growth — after two years of internal recalibration, Xiaomi is once again embarking on a rapid growth trajectory.

　　This is a truly significant milestone for Xiaomi — to date, no other smartphone company globally had been able to resume growth after a decline in sales. How were we able to achieve this?

　　1. Relentlessly pursuing technological innovation, striving for operational excellence with users at our core

　　Over the last few years, we have consistently increased our investment in R&D. Today, these investments are bearing fruit. In February, we launched Surge S1, our proprietary chipset designed and developed in-house, marking a breakthrough in our chipset technology capabilities. We have been unyielding in our pursuit of technological breakthroughs in other smartphone core components such as the camera, screen and battery. In April, we launched Mi 6 that has an optical zoom dual camera setup, which takes exceptional portrait shots. In May, we launched Mi Max 2, which achieved an incredible 31-day standby time in an endurance challenge. These are practical demonstrations of our technological capabilities. Last year, we applied for 7,071 patents globally; we were granted 2,895, of which half are international patents.

　　At the start of this year, I also personally spearheaded a committee to assess the quality of our products. After much internal discussions, we laid out the blueprint of our action plan and established a division solely focused on product quality. Our goal is to win through the “iron-fist” of quality!

　　Our recovery follows a year of setbacks that collectively signify the most challenging period in our company history. Smartphone sales softened as we struggled with two instances of supply issues, each one hampering our supply chain for several months. However, we were able to use this time as an opportunity to recalibrate many aspects of our business. Our Q2 shipment results reflect the improvements we have made in relation to the supply of our products.

　　2. Upgrading into a new retail model, successfully integrating online and offline retail

　　As an Internet company, e-commerce is at the very core of Xiaomi’s retail strategy. While we continue to improve the customer experience on Mi.com, we also deeply value partnerships with other platforms. During this year’s “618” online shopping festival, we ranked number one in terms of smartphone sales on JD.com, Tmall, and Suning.

　　We have made great strides in our offline presence too. As of July 7, we have opened 123 Mi Home stores across China. Each store that we open receives such overwhelming reception that our revenue per square foot numbers are now industry-leading. On July 8, we expect to open another 14 stores!

　　3. Explosive growth in our global business as a result of three years of investments

　　After three years of unwavering investment in our global business, this year has seen Xiaomi rack up successive wins as our global business crosses the inflection point of explosive growth.

　　Our performance in India has been especially encouraging— revenue in the first half of the year is up 328% year-on-year and we are now the #2 brand in the overall Indian smartphone market. Redmi Note 4 has become the highest-shipped smartphone in the country, and Xiaomi is now widely recognized as a leading brand. Elsewhere, we are seeing great results in Indonesia, Russia, Ukraine, and a number of other countries.

　　Competing for global market share represents the third wave of opportunity that will shape the Chinese smartphone industry. This follows the first wave of urban Chinese smartphone adoption and the second wave of new smartphone users from China’s third and fourth-tier cities. Seizing this opportunity marks the beginning of Xiaomi’s journey as a technology company on the global stage.

　　Why were we able to resume growth? The secret lies in Xiaomi’s business model and our values!

　　Xiaomi has proven the resilience of our business model over the last 7 years, both through our incredible growth in the early days, and our reversion to growth after a period of recalibration.

　　We firmly believe that as long as we continue to befriend our users, produce exciting products with accessible pricing, and stay true to our core values of sincerity and passion, we will inevitably win users and the market!

　　Today’s accomplishment is not an easy feat. We offer our sincere gratitude to all of our Mi Fans for the trust they have placed in us over the years. We are grateful to our partners for their support, and especially to Xiaomi’s 13,000 employees and families for your dedication.

　　The smartphone market is brutally competitive, and we are only taking the first steps in our journey. In order to continue growing, we must keep true to our core values, and innovate relentlessly. We have to give our engineers the freedom to think outside of the box, and explore fearlessly without boundaries. We set no limit when it comes to innovation and investment. In the next 12 months, we will need to hire thousands of R&D talent for our smartphone business and further bolster our innovation capabilities.

　　I told everyone at the start of the year that the most difficult times are behind us. I also set a humble revenue goal of RMB 100 billion for the year. I am now confident we can achieve this goal. A new chapter for Xiaomi has just begun, and so many possibilities lie ahead of us. Our future is as vast as the constellations and beyond.

　　Finally, let’s just add another humble goal: to ship 100 million smartphones in 2018!

　　Lei Jun

　　July 7, 2017